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Latest Posts
Daymon
11.13.2025
Hosting for the Holidays: Private Brand Intelligence Report
Hot chocolate. Unwrapping gifts. Brand loyalty? This holiday season, more than 60% of shoppers say they choose their retailer based on private brand offerings, according to Daymon’s latest Private Brand Intelligence Report. With millennials stepping into the role of primary holiday hosts, retailers have a unique opportunity to stand out from competitors and become the […]
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Daymon
07.08.2025
Six trends from the Summer Fancy Food Show
From Dubai chocolate to Carolina reaper peppers, the entirety of the specialty food landscape was on full display last week at the Summer Fancy Food Show hosted by the Speciality Food Association in New York City. With trends tending to cut across categories, the show offered a window into what shoppers want, what they value […]
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Advantage News, Daymon
04.21.2025
Advantage aims to bring Republic’s farm-to-tableware products to retailers nationwide
This summer, shoppers will have a new ecologically friendly option for their picnics and cookouts — and Advantage Solutions is helping to bring it to market. Republic Plastics, a leading manufacturer of foam tableware, recently entered into a joint venture with regenerative technology firm Genera to bring to market a first-of-its-kind, molded fiber for tableware, […]
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Daymon
04.14.2025
How can retailers differentiate and unlock growth? Private brand innovation
Retailers are facing an urgent choice: Innovate or get left behind. With up to 98% of product assortment the same across competitive retailers, according to Daymon custom analysis, private brands are the key to clearing this sea of sameness and unlocking shopper loyalty. But in the relentless pursuit of brand differentiation, innovation is often applied […]
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Daymon
04.03.2025
From kibble to cleaning supplies, private brands surge beyond food items
Retailers, if you’re not thinking about dog food, paper towels, supplements and cleaning products in your private brand portfolio, you could be leaving profits on the table. The evolution of private brand perception across the store has shifted from them being “cheaper alternatives” to unique and meaningful solutions. With this earned trust, private brands have […]
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Daymon
03.31.2025
Here are the hot spring and summer flavor trends to drive impulse buys
Bacon yuzu smoothie, anyone? That may sound a little far-fetched, but, for retailers, the importance of staying ahead of flavor trends with their private brand programs is very real. As winter gives way to warmer weather, retailers must ensure their private brand programs feature the latest seasonal flavors, which can drive shopper traffic, impulse purchases […]
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Turn insights into action as our experts share the latest trends shaping the market, helping you grow sales and deliver solutions across the path to purchase.
Latest Reports
01.09.25
Ready for the Super Bowl blitz? Shoppers aim to enjoy the big game, regardless of inflation
11.21.24
Advantage Outlook Q4: Retailers, manufacturers predict sales growth for holiday season and the coming year
11.13.24
For budget-conscious shoppers, the right price is a priority
10.10.24
This Thanksgiving, stressed-out shoppers seek deals, with a side of convenience
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