Just ahead of Groceryshop, Advantage Solutions and Instacart announced a new partnership aimed at transforming retail execution through real-time shelf visibility. The dynamic alert-based model blends advanced technology with in-store execution, leveraging data in innovative ways to generate actionable insights. In many ways, the announcement was a compelling preview of several themes – pairing human […]

Age. Location. Family make-up. Ethnicity. Region. While it’s tempting to ask which matters most, the real question is how brands and retailers can tailor their offerings at the intersection of multiple characteristics. Life Stages and Segmentation, the fourth installment of the Advantage360 Shopper Study, moves beyond singular demographics to uncover the motivations driving today’s shoppers […]

While many companies are grappling with shifting consumer behaviors, Advantage Solutions CEO Dave Peacock laid out how the company is adjusting to uncertainty, transforming for the future and driving sales for less at the recent Canaccord Genuity 45th Annual Growth Conference in Boston.  In front of a live audience, moderated by Canaccord Genuity equity research […]

If you’re like 95% of Americans, you have private brand products in your pantry or cupboard. At a time when almost half of consumers report struggling to make ends meet, private brands present an intriguing mix of value and innovation, growing at a unit-rate six times that of national brands. The latest Private Brand Intelligence […]

Retail is rapidly changing as inflation and tariffs pressure brands, retailers and consumers in different ways. The recently published Advantage360 Manufacturer and Retailer Outlook illustrates the interconnectedness of these three groups and outlines strategies for retailers and manufacturers to get on the same page and stay ahead of evolving consumer demands.  Inflation Nation: ShopPers Seek Value, […]