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Latest Posts
Daymon
11.13.2025
Hosting for the Holidays: Private Brand Intelligence Report
Hot chocolate. Unwrapping gifts. Brand loyalty? This holiday season, more than 60% of shoppers say they choose their retailer based on private brand offerings, according to Daymon’s latest Private Brand Intelligence Report. With millennials stepping into the role of primary holiday hosts, retailers have a unique opportunity to stand out from competitors and become the […]
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Advantage News
10.31.2025
Online & Mobile Use: Advantage360 Shopper Study
Are rising prices slowing online grocery growth, or just changing how we shop? Online & Mobile Use, the final installment of the Advantage360TM Shopper Study, reveals who’s shopping online, what drives their choices, and how retailers can better connect with them. Online and Mobile offers quality and convenience Are you primarily a food or specialty […]
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Press
10.23.2025
Community and Convenience: Three key takeaways from NACS 2025
The future of convenience isn’t at the pump but inside the store. That was how Chris Rapanick, Managing Director of NACS Research, started his State of the Industry masterclass during NACS 2025. Spread across three days at Chicago’s McCormick Place Convention Center, the conference brought together suppliers, operators and service providers from across the country—and […]
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Advantage News
10.09.2025
From Shelf Visibility to Synthetic Shoppers: What We Learned at Groceryshop
Just ahead of Groceryshop, Advantage Solutions and Instacart announced a new partnership aimed at transforming retail execution through real-time shelf visibility. The dynamic alert-based model blends advanced technology with in-store execution, leveraging data in innovative ways to generate actionable insights. In many ways, the announcement was a compelling preview of several themes – pairing human […]
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Advantage News
09.11.2025
Life Stages and Segmentation: Advantage360 Shopper Study
Age. Location. Family make-up. Ethnicity. Region. While it’s tempting to ask which matters most, the real question is how brands and retailers can tailor their offerings at the intersection of multiple characteristics. Life Stages and Segmentation, the fourth installment of the Advantage360 Shopper Study, moves beyond singular demographics to uncover the motivations driving today’s shoppers […]
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Advantage News
08.21.2025
What Drives Store Choice: Advantage360 Shopper Study
Why do people shop where they shop? It’s a straightforward question to ask with nuanced answers that differ when it comes to channels and retailers. That’s according to What Drives Store Choice, the third installment of the Advantage360 Shopper Study that uncovers how mindset motivates different groups and investigates how price, promotion, perception and purpose […]
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Advantage News
08.18.2025
We’re in the business of driving sales for less: Advantage CEO Dave Peacock at Canaccord Genuity Growth Conference
While many companies are grappling with shifting consumer behaviors, Advantage Solutions CEO Dave Peacock laid out how the company is adjusting to uncertainty, transforming for the future and driving sales for less at the recent Canaccord Genuity 45th Annual Growth Conference in Boston. In front of a live audience, moderated by Canaccord Genuity equity research […]
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Turn insights into action as our experts share the latest trends shaping the market, helping you grow sales and deliver solutions across the path to purchase.
Latest Reports
01.09.25
Ready for the Super Bowl blitz? Shoppers aim to enjoy the big game, regardless of inflation
11.21.24
Advantage Outlook Q4: Retailers, manufacturers predict sales growth for holiday season and the coming year
11.13.24
For budget-conscious shoppers, the right price is a priority
10.10.24
This Thanksgiving, stressed-out shoppers seek deals, with a side of convenience
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