IRVINE, California — Advantage Solutions marketing agencies AMP Agency, Brand Connections and Upshot have been named three of the 2022 Chief Marketer 200, which lists the top brand activation and engagement agencies serving the United States.
Top U.S. Agencies Recognized Across 11 Categories
The Chief Marketer 200 highlights agencies across 11 categories: experiential, sports and entertainment, promotion, retail/shopper, digital/content, social media, design and innovation, business-to-business demand generation, business-to-business brand engagement marketing, business-to-business experiential marketing and martech.
In selecting AMP Agency, Chief Marketer called out its ability to “break through the digital sameness with consumer-focused content, user experience, media and analytics.”
Brand Connections was recognized for its QR-code-enabled sampling at grocery and club retailers, contactless product guidance, livestream shopping hubs, and grocery pickup and delivery sampling. Clients should call Brand Connections, Chief Marketer said, when they need to “innovate [their customers’] in-store and online shopping experience through digital extensions of sampling or demos.”
In its profile of Upshot, Chief Marketer noted the agency’s ability to “create an immersive experience rooted in data insights” and its “expertise in media planning, buying and measurement.”
Recognition Reflects Leadership in Brand Activation
“In a year when brand activation and engagement took on entirely new meaning, the agencies recognized in this year’s CM200 quickly took action to help their clients innovate and move forward,” said Jessica Heasley, group editor and publisher at Chief Marketer.
