One of the summer’s biggest digital marketing opportunities is just around the corner.
Amazon Prime Day is back for 48 hours this year, running from July 11–12.
If you’re a digital marketer, you know that Prime Day is not just a shopping event. It’s a marketing opportunity — a chance to showcase your products, acquire new customers and increase your top-line revenue. But how can you make the most of it? How can you stand out from the crowd, optimize your campaigns and maximize your return on investment?
With those questions in mind, Adlucent, an Advantage Solutions company, presents its top 10 tips for winning Amazon Prime Day 2023.
These tips are based on Adlucent’s industry-leading experience as well as research and insights from Amazon’s own experts. Whether you are selling on Amazon, your own e-commerce site or a combination of the two, these strategies will help you plan ahead, target the right audience and harness the power of human + machine collaboration.
Today’s marketers must be able to combine the power and efficiency of artificial intelligence (AI), machine learning and automated ad tech with their own knowledge and wisdom to create more effective customer-centered marketing campaigns.
Winning on Prime Day can mean different things to each business, so we’ve split our top 10 tips into three categories. These strategies will help you outperform when selling on Amazon, selling direct and when combining the two in an omnichannel retail strategy.
On-Amazon Advertising Tips
- Increase budgets for Sponsored Products and Sponsored Brands in the two weeks before Prime Day.
- Use multiple ad formats together (Sponsored Products, Sponsored Brands, and display) to optimize reach.
- Monitor campaigns in real time and adjust bids using AI-powered solutions.
Off-Amazon Execution
- Use influencer marketing, social media, and video to build momentum ahead of Prime Day.
- Feature Prime Day deals on a dedicated landing page for direct-to-consumer traffic.
- Promote Prime Day via your broader marketing mix — including paid channels and email.
- Create urgency with direct site promotions if you missed Amazon’s deal deadlines.
Omnichannel Integration
- Reassess campaign budgets and automated bidding strategies in line with Prime Day objectives.
- Apply learnings from last year’s campaigns with AI-enabled dashboards and analytics.
- Strengthen customer service and support for higher engagement during peak demand.
Bringing It All Together
With these tips, you are ready to crush your Prime Day goals. Whether you’re selling on Amazon, your own website or both, you have a great opportunity to attract new customers, maximize sales and grow your brand.
In today’s crowded retail environment, that’s no easy feat. That’s where human + machine collaboration truly matters. By applying the right AI tools and insights alongside your team’s creativity, you can build a smarter, scalable omnichannel retail strategy.
If you need help, the experts at Adlucent are here to support your success on Prime Day — and beyond.
