In-Store Demos Create Lasting Shopper Impact
In-store experiences and events have an immediate and a lasting effect on shopper behavior, according to “5 Reasons In-Store Experiences & Events Matter,” a new infographic by Advantage Customer Experience, Advantage Solutions’ collective of experiential marketing agencies. The report reveals how in store demos and experiential events convert attention into action and build repeat purchase habits.
Experience Builds Loyalty
Nearly every shopper surveyed by Advantage (94%) said events have influenced their decisions to purchase products, according to Advantage Customer Experience. More than three-fourths of shoppers (78%) have repurchased products they learn about at an in-store experience or event.
More than half of shoppers (57%) surveyed reported they are more likely to frequent a grocery store that offers in-store experiences.
