Social Media’s Expanding Role in Consumer and Retail Industry Trends
To stay relevant, brands must be agile and adapt by creating easily digestible social media content with mobile in mind, according to “Driving Purchase Decisions on Social,” a new report by Adlucent, an Advantage Marketing Partners agency.
Platforms, People, and Purchase Power
Today’s social media offers companies a chance to meet their customers in new ways and provides platforms for cause marketing, customer service and social listening, according to the report. These shifts highlight how consumer and retail industry trends are increasingly influenced by dynamic, real-time engagement.
"Driving Purchase Decisions on Social" includes:
- Insights on the evolution of social media shopping
- Ways brands can start meaningful, easily digestible conversations with shoppers
- Key facts about Snapchat and TikTok
- Important changes in other social media platforms brands need to know
- Recommendations to boost business results
“Understanding the ever-evolving consumer landscape on social media is one thing, but taking action to evolve with it and leverage it to drive business results is another,” the report noted.
