The team from Hatch, the Advantage branding and design agency, returned from Natural Products Expo West with keen insights into which emerging product retail trends are going mainstream.
Innovation Highlights From the Show Floor
“Expo West Trends” identifies six key developments, which Hatch has tagged:
- Keys to the Animal-Free Kingdom — the evolution of plant-based brands
- Brain-Brow Bright — the new focus on supplements for healthy brains
- Regeneration Joyful Nation — brands founded on sustainable and regenerative practices
- Sweet Dreams — the emergence of low-glycemic claims
- Viva La Quarantine — brands helping consumers break out of their no-travel stupor
- Hangover Who? — the swing to no-alcohol adult beverages
Read the report to see which brands are showing up strong.
